Client: Loews

Project: Campaign Development

Year: 2016

Travel For Real

You know what to expect from a hotel ad: models, with smiles bolted onto their faces, having a hi-res good time while thinking about the craft service table. But since people are more skeptical of brands than ever, we figured they might want to see what they’re actually going to get – so to refresh The Room You Need, Travel for Real featured real user photos submitted to social media.

The campaign was successful in no small part because it had never been done in the category. As a bonus, Travel For Real also allowed us to showcase all 25 properties – a pretty big win those smaller properties who used to get short shrift.