Client: John Guest
Project: Brand & Campaign Development
Year: 2016
Fitting the Future
It is kind of amazing that, like cockroaches, plumbing humor seemingly has not evolved in roughly 56 million years. In any other field, marketers would speak to them like the hyper-connected product experts they’ve become.
“Fitting the Future” raised the conversation to its rightful place. Taking a page out of the B2B tech playbook, we told plumbers and supply houses that John Guest’s lighter, cheaper, easier-to-install polymer fittings were the future of the industry.
