Client: NYC DOT

Project: Campaign Development, Copywriting

Year: 2016

NYC DOT

You may know Summer Streets from the unexpected police barricades that make you think, “Wait, is this the marathon? No, that’s November. What is this again?” Three Saturdays each August, New York City opens its “most valuable public space” for running, biking, and all sorts of events and recreation.

It’s surreal, when you think about it; when do you get the chance to run down Park Avenue? We tapped into the uniqueness of the moment with a subway campaign in the run-up to the event. I'm a native New Yorker, so this was special.